Sepfluor - Discovery Meeting Preparation Guide
Sepfluor: Discovery Meeting Preparation Guide
Section titled “Sepfluor: Discovery Meeting Preparation Guide”Meeting Type: First Discovery Call Duration: 30-45 minutes Attendees: Hendrik Snyman (CEO) / Dr. Lelau Mohuba (Chairman) / Community Relations Lead / ESG Manager Objective: Qualify opportunity, demonstrate value, secure commitment for detailed pilot proposal
Pre-Meeting Preparation Checklist
Section titled “Pre-Meeting Preparation Checklist”1 Week Before Meeting
Section titled “1 Week Before Meeting”Research & Intelligence:
- Review Sepfluor website (www.sepfluor.co.za) for latest news, projects, leadership updates
- LinkedIn research: Hendrik Snyman (CEO background, recent posts), Dr. Lelau Mohuba (Chairman profile)
- Google News: Search “Sepfluor” for recent announcements (Wiltin expansion, production updates, community initiatives)
- Mining Indaba website: Review past winners (Gold Fields 2019, Bannerman Energy 2023) to understand award criteria
- GRI 14 Standard: Refresh knowledge of Mining Sector 2024 requirements (25 material topics, mine-site transparency)
Materials Preparation:
- Prepare 3-page executive briefing (PDF-ready for email follow-up)
- Prepare MGSLG demo link (https://frontend-production-5e4e.up.railway.app, login: mgslg2025)
- Prepare Mining Indaba sample submission (mock Sepfluor Community Engagement Award PDF)
- Prepare pricing one-pager (R550K-R750K pilot, payment structure, ROI breakdown)
- Print meeting agenda (for personal reference during call)
Technical Setup:
- Test video conferencing platform (Zoom, Microsoft Teams, Google Meet)
- Test screen sharing (practice MGSLG demo navigation)
- Close unnecessary browser tabs, applications (professional desktop view)
- Charge laptop, phone (backup devices)
- Quiet environment confirmed (no interruptions during call)
Internal Alignment:
- Confirm your availability for follow-up meetings (next 2-3 weeks)
- Confirm iSu Technologies team availability (technical lead for detailed demo, project manager for pilot planning)
- Review MGSLG/SACE reference availability (if Sepfluor requests customer references)
1 Day Before Meeting
Section titled “1 Day Before Meeting”Final Review:
- Reread executive summary one-pager (refresh key messages)
- Reread objection handling guide (anticipate questions)
- Practice elevator pitch (30 seconds: problem, solution, ROI, Mining Indaba urgency)
- Prepare 3 questions to ask Sepfluor (understand their pain points, priorities, decision process)
- Confirm meeting time (send calendar reminder to attendees)
Logistics:
- Send meeting confirmation email (include agenda, video call link, optional pre-read materials)
- Test video call link (ensure it works, no technical issues)
- Set phone alarm (15 minutes before meeting start time)
1 Hour Before Meeting
Section titled “1 Hour Before Meeting”Mental Preparation:
- Review attendee profiles (LinkedIn, roles, likely priorities)
- Visualize successful meeting (confident, consultative, value-focused)
- Deep breath, clear mind (avoid last-minute cramming)
Technical Final Check:
- Join video call 5 minutes early (test audio, video, screen share)
- Open MGSLG demo in browser tab (ready to share screen)
- Open agenda document (for personal reference)
- Silence phone notifications (Focus mode)
- Water nearby (stay hydrated during call)
Meeting Agenda (30-45 Minutes)
Section titled “Meeting Agenda (30-45 Minutes)”Opening (5 Minutes)
Section titled “Opening (5 Minutes)”Introductions & Agenda Setting
Script: “Good morning/afternoon [Hendrik/Dr. Mohuba, team]. Thank you for taking time today. I’m [Your Name] from iSu Technologies.
Agenda for the next 30-45 minutes:
- Understand Sepfluor (10 minutes) - Your current SLP compliance processes, pain points, Mining Indaba interest
- Platform Overview (10 minutes) - Quick demo of how we solve those problems
- ROI & Timeline (5 minutes) - Investment, payback, Mining Indaba 2026 readiness
- Questions & Next Steps (5-10 minutes) - Address concerns, agree on next step
Before we dive in, can you briefly share:
- What prompted interest in this conversation? (Or if cold outreach: What’s your current approach to SLP compliance and community impact visibility?)
- Who else should be involved in evaluating this? (Community Relations Lead, ESG Manager, IT, Finance?)
[Listen actively, take notes]“
Section 1: Understand Sepfluor (10 Minutes)
Section titled “Section 1: Understand Sepfluor (10 Minutes)”Objective: Uncover pain points, qualify opportunity, build rapport
Discovery Questions (Ask 5-7, Prioritize Based on Conversation Flow):
Current SLP Compliance Process:
-
“How do you currently manage DMRE SLP compliance reporting? (Excel, manual aggregation, dedicated person?)”
- Listen for: Time burden (30+ hrs/month?), manual process, scattered data sources, year-end stress
- Follow-up: “How much time does that consume monthly? Who owns that process?”
-
“When was your last DMRE audit? How did the preparation process go?”
- Listen for: 6+ weeks prep time, evidence gaps discovered late, stress/anxiety, Section 93 concerns
- Follow-up: “What would make DMRE audit preparation easier?”
-
“How do you currently track beneficiaries—employees in training, community members served, local suppliers?”
- Listen for: No centralized system, spreadsheets, email updates, difficulty aggregating across programs
- Follow-up: “Can you quickly pull a number right now: ‘How many total beneficiaries did Sepfluor serve in 2024?’ (If they can’t answer immediately = pain point)”
Mining Indaba & Industry Recognition: 4. “Have you considered submitting to Mining Indaba Responsible Resourcing Awards? Community Engagement, Labour, or Transparency categories?”
- Listen for: Interest level (high = strong qualifier), time barrier (40-60 hrs manual = pain point), not aware of opportunity (education opportunity)
- Follow-up: “What would it take for Sepfluor to seriously pursue Mining Indaba recognition?”
- “How important is industry recognition to Sepfluor’s strategy? (Mining Indaba awards, ESG ratings, investor confidence?)”
- Listen for: CEO/Chairman priorities (talent attraction, brand value, social license for Wiltin expansion, investor relations)
- Follow-up: “If Sepfluor won Mining Indaba 2026 Community Engagement Award, what impact would that have on the business?”
GRI 14 & ESG Reporting: 6. “Are you tracking GRI 14: Mining Sector 2024 standard? It requires mine-site level transparency by 2026.”
- Listen for: Awareness level (high = sophisticated, low = education opportunity), concern about 2026 deadline, investor pressure
- Follow-up: “How are you preparing for GRI 14 compliance? (If not: This is coming—investor expectation by 2026)”
Wiltin Expansion (Social License): 7. “Hendrik, you mentioned in recent interviews that Wiltin deposit is a strategic priority. How important is social license—community trust—for securing that mining right?”
- Listen for: High importance (social license critical for expansion = strong business case for platform)
- Follow-up: “How could Nokeng’s community impact transparency help build trust for Wiltin? (If platform demonstrates Nokeng track record = credibility for Wiltin)”
Stakeholders & Decision Process: 8. “Who are the key stakeholders who need visibility into community impact? (DMRE, board, investors, communities, employees, municipalities?)”
- Listen for: Multi-stakeholder need (platform serves all = higher value)
- Follow-up: “How do you currently communicate impact to [each stakeholder mentioned]?”
- “If this looks like a fit, what’s the typical decision process? Who needs to approve? (CEO, board, finance, IT?)”
- Listen for: Decision authority (CEO/Chairman can approve = short sales cycle), budget cycle (Q1 2025 = good timing), IT involvement (pilot requires minimal IT)
- Follow-up: “What’s the timeline for decisions like this? (Map to Mining Indaba deadline urgency)”
Budget & Timing: 10. “Is this something you’d consider funding in Q1 2025 budget? (Pilot: R550K-R750K)” - Listen for: Budget availability (yes = strong qualifier, no = long sales cycle or dead end) - Follow-up: “What’s the approval process for R550K-R750K investment?”
Red Flags (Disqualifiers):
- No budget for 12+ months
- No interest in Mining Indaba or industry recognition (“We just do compliance, don’t care about awards”)
- No pain with current process (“Our manual system works fine”)
- Decision-maker not present and unavailable for follow-up (“I’m just gathering information, can’t commit”)
Green Flags (Strong Qualifiers):
- Significant time burden (30+ hrs/month SLP reporting)
- High interest in Mining Indaba 2026 (CEO/Chairman mentions reputation, brand, talent attraction)
- Wiltin expansion priority (social license critical = business case)
- Decision-maker present (CEO/Chairman can approve pilot)
- Budget available Q1 2025
Section 2: Platform Overview (10 Minutes)
Section titled “Section 2: Platform Overview (10 Minutes)”Objective: Demonstrate solution, link to pain points discovered, create “aha moments”
Talking Points (Adapt Based on Pain Points Uncovered):
Opening: “Based on what you’ve shared—[summarize 2-3 pain points]—let me show you how the platform solves those problems. I’ll use our MGSLG education platform as a proxy (same technology, adapted for mining SLP). [Share screen]”
Demo Highlights (5-7 Minutes):
1. SLP Compliance Dashboard (2 minutes)
- Screen: MGSLG dashboard → explain “This is beneficiary tracking for 1,500 education participants. For Sepfluor, it would be 2,340 community beneficiaries, employees in training, LED suppliers.”
- Value: “Real-time view of SLP compliance—5 focus areas, budget tracking (5% wage, 2-3% EBITDA), beneficiary counters. No more monthly manual aggregation.”
- Tie to Pain: “You mentioned SLP reporting takes [X hours/month]. This reduces that by 70%—from [X hours] to [X/3 hours].”
2. Mining Indaba Submission Builder (2 minutes)
- Screen: Mock PDF (or explain concept) → “One-click PDF generation: 25-page Community Engagement Award submission with beneficiary data, success stories, evidence appendices.”
- Value: “What would take 40-60 hours manually, the platform generates in 3 minutes. You review, refine, submit.”
- Tie to Pain: “You mentioned interest in Mining Indaba—this removes the 40-60 hour barrier. Deadline September 2025 (10 months away).”
3. Public Community Portal (2 minutes)
- Screen: Mock community.sepfluor.co.za → “Public-facing portal: GIS project map, beneficiary counters, success stories. Judges, investors, communities see your impact transparently.”
- Value: “This is what transforms compliance into recognition. Judges visit this portal, see 2,340 beneficiaries served, 8 partnerships, systematic impact. That’s award-winning evidence.”
- Tie to Pain: “You asked ‘How do we demonstrate social license for Wiltin expansion?’ This. Communities see Nokeng track record, build trust.”
4. DMRE Automation (1 minute)
- Screen: One-click report generation → “Annual DMRE compliance report: 5 focus areas, budget tracking, evidence appendices. One click, 15-second PDF generation.”
- Value: “DMRE audit preparation: 6 weeks → 3-5 days. Audit trail 100% complete, evidence gaps flagged proactively (no surprises).”
- Tie to Pain: “You mentioned audit prep stress—this eliminates that. 100% ready anytime.”
5. GRI 14 Compliance (1 minute if relevant)
- Screen: Explain concept (or skip if not interested) → “GRI 14: Mining Sector 2024 requires mine-site transparency—Nokeng, Wiltin, Wallmannsthal reported separately. Investors expect this by 2026. Platform handles it.”
- Value: “Early adopter advantage: Anglo American, Exxaro implementing now. You’d be ahead of peers.”
- Tie to Pain: “You mentioned [investor relations / ESG rating concerns]—GRI 14 compliance addresses that.”
Closing: “Those are the highlights. The core value: SLP compliance automation (70% time savings) + Mining Indaba recognition (award submissions in 3 minutes) + community transparency (public portal builds social license).
Does this resonate with what you need?”
[Pause for reaction, questions]
Section 3: ROI & Timeline (5 Minutes)
Section titled “Section 3: ROI & Timeline (5 Minutes)”Objective: Quantify value, address cost concerns, create urgency (Mining Indaba deadline)
Talking Points:
Investment: “Pilot: R550K-R750K (8-10 weeks)
- Nokeng mine site only
- SLP compliance dashboards (5 focus areas)
- Mining Indaba submission builder (Community Engagement Award ready)
- Public portal (community.sepfluor.co.za)
- DMRE automation
- Training, 30-day support
Payment structure: 30-40-30 (kickoff, phase 1 demo, launch) - spread over 10 weeks, not upfront.”
Annual Value: “R912K/year:
- SLP reporting labor: R288K/year (30 hrs/month → <10 hrs/month, 70% reduction)
- DMRE audit prep: R180K/year (6 weeks → 3-5 days)
- Community relations efficiency: R144K/year (automated newsletters, investor briefings)
- ESG rating improvement: R300K/year (investor confidence, lower cost of capital on R1.7B operation)
Payback: 7-10 months. Year 3 cumulative ROI: 265%-298%.”
Proven Track Record: “Not projections—proven results:
- MGSLG: 134% ROI, 83.6% completion rate (vs. 15.8% national), 5-week delivery
- SACE: 400,000 users, 100-point supplier quality scoring, <3 second dashboard load
- 85% code reuse: Not built from scratch—proven technology adapted for mining SLP”
Time-Sensitive (Mining Indaba Urgency): “Critical timeline: Mining Indaba 2026 submissions open June 2025 (7 months away), deadline September 2025 (10 months away).
Decision impact:
- Start January 2025: 10 months of platform data → strong submission → 35-50% win probability (Community Engagement)
- Start March 2025: 6 months data → moderate submission → 20-30% win probability
- Start May 2025: 2 months data → weak submission → 5-10% win probability
- Delay past May: Miss 2026 entirely → earliest opportunity 2027 (2-year delay)
Recommendation: Start pilot end of January 2025 to maximize Mining Indaba 2026 potential.”
Competitive Positioning (If Asked “Why Not Alternatives?”): “Quick comparison:
- Power BI: Generic BI (no Mining Indaba templates, no public portal), R1M+ custom development
- Big 4 (Deloitte, PwC): R5M-R12M, 12-18 months (miss Mining Indaba 2026)
- SAP/Oracle: R5M-R15M, 12-24 months (overkill for 190 employees)
- In-House: R2.76M, 12-18 months, no mining SLP expertise (miss Mining Indaba 2026)
- iSu: R550K-R750K, 8-10 weeks, only mining SLP-specific platform, Mining Indaba templates built-in”
Section 4: Questions & Next Steps (5-10 Minutes)
Section titled “Section 4: Questions & Next Steps (5-10 Minutes)”Objective: Address concerns, secure commitment for next step (detailed proposal or pilot)
Anticipated Questions & Responses:
Q: “What if we don’t win Mining Indaba awards?”
- A: “Core value is 70% time savings (R288K/year) + 100% DMRE audit readiness + social license protection. Awards amplify ROI, but platform pays for itself in 7-10 months without awards. Win probability: 35-50% Community Engagement (competitive but viable). Conservative approach: assume no awards, validate ROI still compelling (R912K/year value).”
Q: “What if it doesn’t work for mining?”
- A: “85% code reuse from proven platforms (MGSLG: 134% ROI, SACE: 400K users). Mining sector research completed (DMRE SLP regs, GRI 14, Mining Indaba templates). Pilot validates fit (8-10 weeks to prove value before full production commitment). Success criteria defined upfront: 70% time savings, 100% audit trail, 90% stakeholder satisfaction. If pilot doesn’t meet criteria, we don’t proceed to production.”
Q: “How much IT involvement required?”
- A: “Pilot: Minimal (standalone system, no integration). Production: Optional integration with HR/ERP (automated skills development tracking, budget sync). On-premise: Not required (cloud-hosted, Hetzner Cape Town for POPIA compliance). Support: iSu handles infrastructure, Sepfluor team provides SLP data, validation, feedback (20-30 hours total over 10 weeks, spread across 3-5 people = 6-15 hrs/person).”
Q: “What’s the risk if iSu Technologies goes out of business?”
- A: “Source code escrow (you receive full codebase if we cease operations). Data ownership: You own all SLP data, evidence files (export anytime, no vendor lock-in). Open-source stack: Python, PostgreSQL, React (any developer can maintain if needed). Financial stability: Profitable since Year 1, 18+ months cash reserves, 0% churn rate to date. We’re not going anywhere, but escrow provides business continuity protection.”
Q: “Timeline seems aggressive—8-10 weeks realistic?”
- A: “Proven delivery: MGSLG (5 weeks), SACE (5 weeks), 85% code reuse. Sepfluor adds 3-5 weeks for mining-specific features (DMRE templates, Mining Indaba builder, GRI 14). Week-by-week breakdown available (implementation roadmap). Risk mitigation: Fixed-price contract (R550K-R750K, no cost overruns), 10% discount per week delayed beyond Week 10 (SLA penalty).”
Q: “Can we see a reference customer?”
- A: “MGSLG: Technical reference available (validate platform performance, support quality, ROI claims). Demo access: https://frontend-production-5e4e.up.railway.app (login: mgslg2025) - explore on your own time. SACE: If approved, can arrange reference call (400K user scale validation). Would you like me to arrange MGSLG reference call?”
Closing & Next Step:
Script: “[Hendrik/Dr. Mohuba], based on what we’ve discussed, I see three possible next steps:
Option 1: Detailed Pilot Proposal (If strong interest)
- 2-hour discovery workshop (Week 2): Map Sepfluor’s SLP data sources, Mining Indaba award strategy, detailed scoping
- Detailed pilot proposal (Week 3): Fixed-price contract, success criteria, timeline, payment structure
- Contract signing (Week 4): Legal review, finalize terms
- Pilot kickoff (end of January 2025): On track for Mining Indaba 2026
Option 2: More Information (If interested but need convincing)
- Send complete prospect documentation (10 documents: executive summary, pricing, competitive positioning, implementation roadmap, technical overview, case studies)
- Arrange MGSLG reference call (technical validation)
- Schedule follow-up call (Week 3) after you’ve reviewed materials
Option 3: Close the Loop (If not a fit)
- No problem—I appreciate your time
- If circumstances change (Q1 2025 budget, Wiltin expansion urgency, Mining Indaba interest increases), feel free to reconnect
Which option makes sense for Sepfluor?
[Listen for commitment, clarify next step, schedule follow-up if applicable]“
Post-Meeting Actions (Within 24 Hours)
Section titled “Post-Meeting Actions (Within 24 Hours)”Immediate Follow-Up (Same Day)
Section titled “Immediate Follow-Up (Same Day)”Email Template:
Subject: Sepfluor Discovery Call Follow-Up - Next Steps
To: [Hendrik Snyman / Dr. Lelau Mohuba / Attendees] From: [Your Name], iSu Technologies
Dear [Hendrik/Dr. Mohuba],
Thank you for the engaging conversation today. I appreciated learning about Sepfluor’s community development work and SLP compliance processes.
Key Takeaways from Our Call:
- [Summarize 2-3 pain points discussed]
- [Summarize Sepfluor’s priorities: Mining Indaba interest, Wiltin expansion, SLP burden reduction]
- [Agreed next step from call]
Attached Materials:
- Executive Briefing (3 pages) - Opportunity summary, ROI, timeline
- [If requested: Pricing one-pager, implementation roadmap, competitive positioning]
- MGSLG Demo Access - https://frontend-production-5e4e.up.railway.app (login: mgslg2025)
Proposed Next Steps: [Option chosen during call - customize:]
If Option 1 (Detailed Proposal):
- Week of [Date]: Discovery workshop (2 hours) - SLP data inventory, Mining Indaba strategy, detailed scoping
- Week of [Date]: Pilot proposal finalization (fixed-price R550K-R750K, success criteria, timeline)
- Week of [Date]: Contract signing, pilot kickoff
- Target: Pilot complete by April 2025, Mining Indaba submission ready September 2025
If Option 2 (More Information):
- This Week: Review attached materials (10 documents available if you want comprehensive package)
- Week of [Date]: MGSLG reference call (if requested)
- Week of [Date]: Follow-up call to address questions, decide on next step
I’m Available:
- [Insert 3-4 time slots for next meeting]
Questions? Feel free to call/email anytime: [Phone] | [Email]
Looking forward to helping Sepfluor earn Mining Indaba 2026 recognition while reducing SLP compliance burden by 70%.
Best regards,
[Your Name] [Your Title] iSu Technologies [Email] | [Phone] www.isutech.co.za
Internal Debrief (Same Day)
Section titled “Internal Debrief (Same Day)”Update CRM:
- Log meeting notes (pain points, priorities, decision process)
- Update deal stage (Discovery Complete → Proposal Pending or Closed Lost)
- Update probability (40-60% if strong interest, 10-20% if lukewarm, 0% if disqualified)
- Schedule follow-up tasks (send materials, schedule next meeting)
Team Alignment:
- Notify technical lead (if demo requested for next meeting)
- Notify project manager (if pilot proposal needed for next meeting)
- Update sales forecast (if deal progresses to proposal stage)
Learning Capture:
- What went well? (note for future Sepfluor meetings or other mining prospects)
- What objections came up? (add to objection handling guide if new)
- What questions stumped you? (research answers for next meeting)
Meeting Do’s and Don’ts
Section titled “Meeting Do’s and Don’ts”✅ Listen More Than Talk (60/40 rule: 60% Sepfluor talks, 40% you talk)
- Uncover pain points, priorities, decision process
- Ask open-ended questions (“Tell me about…”, “How do you currently…”, “What would make… easier?”)
- Take notes (write down exact phrases they use—mirror their language in follow-up)
✅ Link Solution to Their Pain
- Don’t generic pitch (“We have dashboards, reports, blah blah”)
- Specific: “You mentioned SLP reporting takes 30 hours/month. The platform reduces that to <10 hours—saving 20 hours/month or R240K/year labor.”
✅ Create Urgency (Mining Indaba Deadline)
- “Submissions open June 2025 (7 months away). Starting pilot in January gives you 10 months of data for a strong submission.”
- “Delaying past May = miss 2026 entirely (earliest opportunity: 2027).”
✅ Quantify Everything
- Not: “You’ll save time.” Instead: “70% time savings: 30 hrs/month → <10 hrs/month = R288K/year labor savings.”
- Not: “You’ll win awards.” Instead: “35-50% win probability Community Engagement Award (based on Gold Fields 2019 winner metrics—2,000 beneficiaries vs. your 2,340+).”
✅ Provide Proof
- MGSLG: 134% ROI (not projected—actual result, reference available)
- SACE: 400,000 users (scalability proof—Sepfluor is 0.6% of that scale)
- Demo access: https://frontend-production-5e4e.up.railway.app (see it yourself)
✅ Secure Clear Next Step
- Not: “Let me know if you’re interested.” (weak close)
- Instead: “I see three next steps: detailed proposal, more information, or close the loop. Which makes sense?” (clear choice)
DON’T:
Section titled “DON’T:”❌ Talk Too Much (avoid monologues—ask questions, engage in dialogue)
- Not: 20-minute uninterrupted pitch
- Instead: 5-minute overview → ask questions → demo 5-7 minutes → discuss
❌ Generic Pitch (“We have dashboards and reports for all industries”)
- Instead: Mining SLP-specific (“DMRE 5 focus areas, Mining Indaba award templates, GRI 14: Mining Sector 2024”)
❌ Overpromise (“You’ll definitely win Mining Indaba!”)
- Instead: Conservative (“35-50% win probability Community Engagement—competitive but viable. Even without awards, platform pays for itself in 7-10 months via labor savings.”)
❌ Ignore Objections (brush off concerns)
- Instead: Address directly (“That’s a valid concern. Here’s how we mitigate: [specific mitigation]”)
❌ Hard Sell (pressure, create false urgency)
- Instead: Consultative (“If this isn’t a fit, no problem—I’ll close the loop. If it is a fit, here’s how we proceed.”)
❌ Skip Next Step (end call without clear action)
- Instead: Always secure commitment (“What’s the next step from your perspective?” → agree on specific action, date, time)
Key Success Metrics (Discovery Call)
Section titled “Key Success Metrics (Discovery Call)”Qualified Opportunity:
- Pain points identified (SLP reporting burden, Mining Indaba interest, Wiltin social license need)
- Budget confirmed (R550K-R750K available Q1 2025)
- Decision-maker present (CEO/Chairman or can approve)
- Timeline aligned (Mining Indaba 2026 = urgency)
- Next step secured (detailed proposal, more information, or close loop)
Strong Qualifier (Proceed to Proposal):
- Pain points: Severe (30+ hrs/month SLP reporting)
- Budget: Confirmed available Q1 2025
- Decision authority: CEO/Chairman can approve, or board approval process <90 days
- Timeline: Urgent (Wiltin expansion, Mining Indaba 2026 interest)
- Next step: Discovery workshop scheduled (Week 2)
Weak Qualifier (Nurture, Long Sales Cycle):
- Pain points: Moderate (acknowledge burden but not critical)
- Budget: Uncertain (“Need to check with finance”)
- Decision authority: Not present (“I’m just gathering information”)
- Timeline: Not urgent (“Maybe Q2-Q3 2025”)
- Next step: Send materials, reconnect in 1-3 months
Disqualified (Close Loop):
- Pain points: None (“Our manual system works fine”)
- Budget: No budget for 12+ months
- Decision authority: Can’t identify decision-maker
- Timeline: No urgency (“Don’t care about Mining Indaba”)
- Next step: “We’ll get back to you” (no commitment)
Emergency Scenarios
Section titled “Emergency Scenarios”Scenario 1: Technical Difficulties (Video Call Fails)
Section titled “Scenario 1: Technical Difficulties (Video Call Fails)”Plan B:
- Switch to phone call (audio only, no demo)
- Adjust agenda: Skip demo (can schedule separate demo later)
- Focus: Discovery questions, ROI conversation, secure next step (follow-up demo call)
Script: “Apologies for the technical issues. Let’s continue on phone. I’ll skip the demo for now and focus on understanding Sepfluor’s needs. We can schedule a separate demo call this week if you’re interested.”
Scenario 2: Key Stakeholder Missing (CEO/Chairman Not Present)
Section titled “Scenario 2: Key Stakeholder Missing (CEO/Chairman Not Present)”Plan B:
- Proceed with discovery call (gather information)
- Ask: “What’s the best way to loop in [CEO/Chairman] after this call?”
- Secure commitment: “Can we schedule 30-minute follow-up with [CEO/Chairman] to present findings?”
Script: “I appreciate [Community Relations Lead] joining. To make this as valuable as possible, I’ll focus on understanding your SLP processes and pain points today. Then, with your input, we can schedule a follow-up call with [Hendrik/Dr. Mohuba] to present tailored recommendations. Does that work?”
Scenario 3: Strong Interest But Need More Time to Decide
Section titled “Scenario 3: Strong Interest But Need More Time to Decide”Plan B:
- Don’t push for immediate commitment
- Provide comprehensive materials (10-document package)
- Schedule follow-up (2-3 weeks) with clear agenda (“Review materials, address questions, decide on next step”)
Script: “I completely understand—this is a significant decision. Here’s what I recommend:
- I’ll send you comprehensive materials (executive summary, pricing, competitive positioning, implementation roadmap—10 documents total)
- Review on your own time over the next 2-3 weeks
- I’ll schedule a follow-up call [Date] to address any questions and decide on next step
Does [Date/Time] work for follow-up call?”
Document Version: 1.0 Last Updated: 20/11/2025 Owner: iSu Technologies Sales Team Status: Ready for Discovery Meeting
Final Checklist Before Meeting:
- All materials prepared (agenda, demo, pricing, executive briefing)
- Technical setup tested (video call, screen share, MGSLG demo)
- Key messages rehearsed (problem, solution, ROI, Mining Indaba urgency)
- Discovery questions printed (reference during call)
- Confident, energized, consultative mindset
You’ve got this. Go win Sepfluor! 🚀