ThriveSend B2B2G ROI Calculator

ThriveSend B2B2G ROI Calculator

Prove ROI Through Time Savings + Government Contract Wins

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🎯 ROI Model

ThriveSend delivers ROI through two channels:

1. Cost Savings - Reduce compliance time by 90%
2. Revenue Growth - Win government contracts previously out of reach

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📊 Excel Template: Tab 1 - Current State Inputs

Input Field	Example Value	How to Get It
Team size (marketers)	5	FTE count
Hours/week on POPIA compliance	20 hours	Ask: “How much time managing consent, audit trails, reports?”
Average hourly rate	R500	Salary ÷ 2080 hours/year
Current tool costs	R15,000/month	Mailchimp + HubSpot + compliance tools
Government contracts (current)	2	Annual average
Average government contract value	R500,000	Annual contract size
Government tender rejection rate	80%	Due to lack of security clearances

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💰 Tab 2: Cost Savings Calculation

Compliance Time Savings

CURRENT COMPLIANCE COST:
= (Hours/week × 52 weeks × Hourly rate)
= (20 × 52 × R500)
= R520,000 per year

WITH THRIVESEND (90% automation):
= R520,000 × 10%
= R52,000 per year

ANNUAL TIME SAVINGS:
= R520,000 - R52,000
= R468,000 per year

What gets automated:

• Consent management (manual → automatic)
• Audit trail logging (spreadsheets → automatic)
• POPIA reports (8 hours → 10 minutes)
• Data subject requests (manual → workflow)

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Tool Consolidation Savings

CURRENT MONTHLY TOOLS:
= Mailchimp (R3,000) + HubSpot (R8,000) + Compliance tool (R4,000)
= R15,000/month = R180,000/year

THRIVESEND COST:
= R2,500-15,000/month (depending on tier)
= R30,000-180,000/year

SAVINGS (if replacing multiple tools):
= R180,000 - R30,000 (Agency Plan)
= R150,000/year

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Total Cost Savings

TOTAL ANNUAL SAVINGS:
= Time savings + Tool consolidation
= R468,000 + R150,000
= R618,000 per year

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📈 Tab 3: Revenue Growth Calculation

Government Contract Wins

CURRENT GOVERNMENT REVENUE:
= 2 contracts × R500,000
= R1,000,000/year

WITH SECURITY CLEARANCES (ThriveSend enables):
= Qualification rate: 20% → 60% (security clearances unlock tenders)
= New contracts won: +3 per year
= Additional revenue: 3 × R500,000 = R1,500,000

TOTAL GOVERNMENT REVENUE:
= R1,000,000 + R1,500,000
= R2,500,000/year

INCREMENTAL REVENUE:
= R1,500,000/year (150% growth)

Why security clearances matter:

• 80% of government tenders require security clearances
• ThriveSend provides Basic/Enhanced/Confidential levels
• Agencies without clearances auto-disqualified

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Faster Campaign Launches

CURRENT TIME-TO-LAUNCH:
= 5 days (compliance checks, approvals, setup)

WITH THRIVESEND:
= 4 hours (automated compliance, instant launch)

ADDITIONAL CAMPAIGNS/YEAR:
= 20% more campaigns (faster turnaround)
= Existing 50 campaigns → 60 campaigns

REVENUE IMPACT (if R50k average campaign):
= 10 additional campaigns × R50,000
= R500,000 additional revenue

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🎯 Tab 4: Total ROI Summary

TOTAL ANNUAL BENEFIT:
= Cost savings + Revenue growth
= R618,000 + R2,000,000
= R2,618,000

THRIVESEND INVESTMENT:
= R30,000/year (Agency Plan)

ROI PERCENTAGE:
= (R2,618,000 ÷ R30,000) × 100
= 8,727% ROI

PAYBACK PERIOD:
= R30,000 ÷ (R2,618,000 ÷ 12 months)
= 0.14 months (4 days!)

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💡 Sales Script: Using ROI Calculator Live

Step 1: Discovery Questions

“Let me understand your current situation:

1. How many people on your marketing team?
2. Roughly how much time per week goes to POPIA compliance tasks - consent tracking, audit trails, reports?
3. Are you currently pursuing government contracts?
4. How many government tenders do you bid on annually vs. how many you win?
5. What’s stopping you from winning more?”

Enter answers into Tab 1

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Step 2: Show Cost Savings (Tab 2)

“Based on your 20 hours/week on compliance at R500/hour, you’re spending R520k annually just on compliance busywork.

ThriveSend automates 90% of that - bringing it down to R52k. That’s R468k in time savings alone.

Plus, if you’re using Mailchimp + HubSpot + a compliance tool, that’s R180k/year. ThriveSend replaces all three for R30k.

Total cost savings: R618k/year.”

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Step 3: Show Revenue Growth (Tab 3)

“Now here’s where it gets interesting…

You said you bid on 10 government tenders but only win 2, right? That’s because 80% of government tenders require security clearances - and you don’t have them.

ThriveSend gives you Basic, Enhanced, and Confidential security clearances. Suddenly, you’re qualified for tenders you couldn’t touch before.

If you win just 3 more government contracts at R500k each, that’s R1.5M in new revenue.”

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Step 4: Show Total ROI (Tab 4)

“Let’s put it all together:

• Cost savings: R618k
• New government revenue: R1.5M
• Total benefit: R2.1M

Your investment: R30k/year

That’s an 8,700% ROI - and you’ll pay back the investment in 4 days.”

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🎯 Objection Handling (ROI-Related)

“We don’t do government work”

Response:

“That’s actually the opportunity! You’re not doing government work because you can’t - you don’t have security clearances.

Government contracts are typically 2-3x more valuable than private sector (R500k vs. R150k average). With ThriveSend’s security clearances, you can start bidding.

Even if you only win 1 government contract in Year 1, that’s R500k - covering your ThriveSend cost 16x over."

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"Our compliance time isn’t that high”

Response:

“Let’s break it down:

• Updating consent records: 2 hours/week
• Generating audit trails for campaigns: 3 hours/week
• POPIA reports (quarterly): 8 hours/quarter = 2 hours/week average
• Data subject requests: 1 hour/week
• Manual approvals for government campaigns: 12 hours/week

That’s 20 hours/week easily. And that’s just direct time - doesn’t include the opportunity cost of NOT launching campaigns faster."

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"We’re too small for government contracts”

Response:

“Government specifically reserves contracts for small agencies through B-BBEE and SME set-asides. You’re actually in a better position than large agencies.

The barrier isn’t size - it’s compliance and security clearances. ThriveSend removes that barrier for R2,500/month.”

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📊 Scenario Templates

Scenario A: Small Agency (2-5 people)

• Team: 3 people
• Compliance time: 10 hours/week
• Current tools: R8,000/month
• Government contracts: 0

ROI:

• Savings: R260k (time) + R66k (tools) = R326k
• New revenue: R1M (2 government contracts)
• Total benefit: R1.3M
• Investment: R30k
• ROI: 4,333%

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Scenario B: Medium Agency (5-15 people)

• Team: 10 people
• Compliance time: 30 hours/week
• Current tools: R25,000/month
• Government contracts: 3

ROI:

• Savings: R780k (time) + R180k (tools) = R960k
• New revenue: R3M (6 government contracts total, +3 new)
• Total benefit: R3.96M
• Investment: R90k (scaled plan)
• ROI: 4,400%

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Scenario C: Large Agency (15+ people)

• Team: 25 people
• Compliance time: 50 hours/week
• Current tools: R50,000/month
• Government contracts: 8

ROI:

• Savings: R1.3M (time) + R420k (tools) = R1.72M
• New revenue: R5M (10 government contracts total, +2 new)
• Total benefit: R6.72M
• Investment: R180k (Enterprise plan)
• ROI: 3,733%

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📁 Excel Template Instructions

Create in Excel:

1. Tab 1: Input form (dropdowns for team size, sliders for hours)
2. Tab 2: Cost savings auto-calculation
3. Tab 3: Revenue growth model
4. Tab 4: Summary dashboard with charts

Charts to include:

• Bar: Current cost vs. ThriveSend cost
• Pie: ROI breakdown (time savings vs. revenue growth)
• Line: Payback period timeline

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ThriveSend B2B2G ROI Calculator Prove 8,000%+ ROI in every sales conversation iSu Technologies (Pty) Ltd