ThriveSend B2B2G - Pricing & Investment Options

ThriveSend B2B2G Pricing & Investment Options

Flexible Tiers to Match Your Agency Size & Budget

🎯 Pricing Philosophy

ThriveSend B2B2G offers 5 tiers - from FREE (R0/month) to GOVERNMENT (custom pricing) - ensuring agencies of all sizes can access POPIA-compliant B2B2G marketing technology.

Core Principle: Start small, scale as you grow. No long-term contracts, no hidden fees.

💰 Pricing Tiers Overview

Tier	Monthly Price	Client Limit	Best For	Annual Cost
FREE	R0	5 clients	Solo freelancers, testing	R0
STARTER	R2,500	15 clients	Small agencies (5-10 clients)	R30,000
PROFESSIONAL	R7,500	50 clients	Growing agencies (15-30 clients)	R90,000
ENTERPRISE	R15,000	Unlimited	Large agencies (50+ clients)	R180,000
GOVERNMENT	Custom	Unlimited	Government-focused agencies (80%+ gov clients)	Custom

Payment Options:

✅ Monthly billing (cancel anytime with 30-day notice)
✅ Annual billing (get 2 months FREE - 17% discount)
✅ Custom billing cycles (ENTERPRISE/GOVERNMENT tier)

📊 Detailed Tier Breakdown

TIER 1: FREE

Price: R0/month (Forever)

Best For:

Solo freelancers with 1-5 clients
Agencies testing ThriveSend before committing
New agencies bootstrapping growth

What’s Included:

Feature	FREE Tier
Client Limit	5 clients (government or business)
Campaigns	Unlimited campaigns/month
Team Members	3 users (owner + 2 team members)
Contacts	Unlimited contacts
POPIA Compliance	✅ Full compliance (audit logs, SA data residency, consent)
Security Clearances	✅ 3-level system (BASIC, ENHANCED, CONFIDENTIAL)
Approval Workflows	✅ Standard + Government (auto-routing)
Analytics	✅ Real-time dashboards
Email Support	✅ 48-hour response SLA
Storage	1GB (campaign assets, files)
API Access	❌ Not included
A/B Testing	❌ Not included
White-Labeling	❌ Not included

Limitations:

5 client maximum (perfect for testing)
3 team members (owner + 2)
Standard support (48-hour email response)

When to Upgrade:

Hit 6 clients → Upgrade to STARTER
Need more team members → Upgrade to STARTER
Need advanced features (API, A/B testing) → Upgrade to PROFESSIONAL

ROI Example (FREE Tier):

Cost: R0/month
Value:
- POPIA compliance: R3,000/month (vs hiring consultant)
- Security clearance automation: R2,000/month (vs manual tracking)
- Time savings: 10 hours/month @ R500/hour = R5,000
TOTAL VALUE: R10,000/month

ROI: Infinite (R0 cost, R10k value)

Upgrade Path:

80% of FREE users upgrade to STARTER within 6 months
Average time on FREE tier: 3-4 months

TIER 2: STARTER

Price: R2,500/month (R30,000/year)

Annual billing: R25,000 (save R5,000)

Best For:

Small agencies with 5-15 clients
Solo freelancers scaling up
Agencies with 1-2 government clients

What’s Included:

Feature	STARTER Tier
Client Limit	15 clients
Campaigns	Unlimited
Team Members	8 users
Contacts	Unlimited
POPIA Compliance	✅ Full compliance
Security Clearances	✅ 3-level system
Approval Workflows	✅ Standard + Government + Custom (basic)
Analytics	✅ Real-time + Export (CSV/PDF)
Email Support	✅ 24-hour response SLA
Storage	10GB
API Access	❌ Not included
A/B Testing	❌ Not included
Priority Support	❌ Not included
White-Labeling	❌ Not included

New Features vs FREE:

✅ 15 clients (vs 5)
✅ 8 team members (vs 3)
✅ 24-hour support (vs 48-hour)
✅ 10GB storage (vs 1GB)
✅ Custom approval workflows (basic)
✅ CSV/PDF export (analytics reports)

ROI Example (STARTER Tier):

Cost: R2,500/month
Value:
- Replace CRM: R2,500/month (Pipedrive, Zoho)
- Replace email tool: R1,000/month (Mailchimp Basic)
- POPIA compliance: R3,000/month
- Time savings: 15 hours/month @ R500/hour = R7,500
TOTAL VALUE: R14,000/month

ROI: 460% (R11,500 net value per R2,500 spent)
Payback Period: Immediate (saves more than it costs)

Upgrade Path:

Hit 16 clients → Upgrade to PROFESSIONAL
Need API access → Upgrade to PROFESSIONAL
Need A/B testing → Upgrade to PROFESSIONAL

TIER 3: PROFESSIONAL ⭐ MOST POPULAR

Price: R7,500/month (R90,000/year)

Annual billing: R75,000 (save R15,000)

Best For:

Growing agencies with 15-50 clients
Agencies with 3-10 government clients
Agencies needing advanced features

What’s Included:

Feature	PROFESSIONAL Tier
Client Limit	50 clients
Campaigns	Unlimited
Team Members	25 users
Contacts	Unlimited
POPIA Compliance	✅ Full compliance + Audit exports
Security Clearances	✅ 3-level system + Expiry tracking
Approval Workflows	✅ Fully customizable (unlimited steps)
Analytics	✅ Advanced dashboards + Sector comparison
Email Support	✅ 12-hour response SLA
Storage	100GB
API Access	✅ Full REST API + Webhooks
A/B Testing	✅ Subject lines, content, send times
Advanced Reporting	✅ Custom reports, scheduled exports
Priority Support	✅ Priority queue (faster responses)
White-Labeling	❌ Not included
Dedicated Account Manager	❌ Not included

New Features vs STARTER:

✅ 50 clients (vs 15)
✅ 25 team members (vs 8)
✅ API access (REST API + webhooks)
✅ A/B testing (optimize campaigns)
✅ Advanced analytics (sector comparison, custom reports)
✅ Priority support (12-hour SLA)
✅ 100GB storage (vs 10GB)

ROI Example (PROFESSIONAL Tier):

Cost: R7,500/month

Value:
- Replace CRM: R4,500/month (Salesforce, HubSpot)
- Replace email tool: R2,200/month (Mailchimp Standard)
- Replace social scheduler: R1,800/month (Hootsuite, Buffer)
- Replace analytics: R800/month (Mixpanel, Amplitude)
- POPIA compliance: R3,000/month
- Security clearances: R2,000/month
- Time savings: 25 hours/month @ R500/hour = R12,500
TOTAL VALUE: R26,800/month

ROI: 257% (R19,300 net value per R7,500 spent)
Annual Savings: R231,600

Upgrade Path:

Hit 51 clients → Upgrade to ENTERPRISE
Need white-labeling → Upgrade to ENTERPRISE
Need dedicated support → Upgrade to ENTERPRISE

TIER 4: ENTERPRISE

Price: R15,000/month (R180,000/year)

Annual billing: R150,000 (save R30,000)

Best For:

Large agencies with 50+ clients
Multi-office agencies
Agencies needing white-labeling

What’s Included:

Feature	ENTERPRISE Tier
Client Limit	Unlimited
Campaigns	Unlimited
Team Members	Unlimited
Contacts	Unlimited
POPIA Compliance	✅ Enhanced compliance + Third-party audits
Security Clearances	✅ Advanced clearance management
Approval Workflows	✅ Fully customizable + Multi-org workflows
Analytics	✅ Enterprise dashboards + Data warehouse export
Support	✅ 4-hour response SLA (email + phone)
Storage	1TB
API Access	✅ Unlimited API calls + Custom integrations
A/B Testing	✅ Advanced (multivariate testing)
Advanced Reporting	✅ Custom BI integrations (Power BI, Tableau)
White-Labeling	✅ Custom branding (your logo, colors, domain)
Dedicated Account Manager	✅ Monthly check-ins, strategic planning
SLA Guarantee	✅ 99.9% uptime SLA
Priority Features	✅ Feature requests prioritized

New Features vs PROFESSIONAL:

✅ Unlimited clients (no limits)
✅ Unlimited team members
✅ White-labeling (custom branding for clients)
✅ Phone support (4-hour SLA)
✅ Dedicated account manager (monthly strategic calls)
✅ 99.9% uptime SLA (with compensation)
✅ 1TB storage (vs 100GB)
✅ Custom integrations (bespoke API development)

ROI Example (ENTERPRISE Tier):

Cost: R15,000/month

Value:
- Replace enterprise CRM: R20,000/month (HubSpot Professional, Salesforce)
- Replace email/marketing automation: R8,000/month (Marketo, Pardot)
- Replace social + analytics: R3,000/month
- POPIA compliance + audits: R5,000/month
- Dedicated account management: R10,000/month (vs hiring consultant)
- Time savings: 40 hours/month @ R600/hour = R24,000
TOTAL VALUE: R70,000/month

ROI: 367% (R55,000 net value per R15,000 spent)
Annual Savings: R660,000

When to Choose ENTERPRISE:

50+ clients currently
Need white-labeling (resell ThriveSend to clients)
Multi-office coordination (Cape Town, Johannesburg, Durban)
Custom integration requirements (ERP, legacy systems)

TIER 5: GOVERNMENT 🏛️

Price: Custom Pricing (Typically R12,500-R25,000/month)

Best For:

Agencies serving 80%+ government clients
Government-focused contractors
Agencies requiring enhanced security/compliance

What’s Included:

Everything in ENTERPRISE, PLUS:

Feature	GOVERNMENT Tier
Enhanced Security	✅ Government-grade encryption, multi-factor authentication
Custom SLAs	✅ Define your own response times (e.g., 2-hour critical issues)
24/7 Phone Support	✅ After-hours support for urgent campaigns
Quarterly Compliance Reviews	✅ POPIA + government compliance audits
Dedicated Implementation	✅ White-glove migration + training
Custom Workflows	✅ Unlimited approval chain complexity (6-10 step workflows)
Government Reporting	✅ Templates for PFMA, National Treasury, Auditor-General
On-Premise Option	✅ Deploy on government infrastructure (if required)
Annual Security Audit	✅ Third-party penetration testing

Custom Pricing Factors:

Client count (unlimited, but pricing scales with volume)
Support SLA (2-hour, 4-hour, same-day)
On-premise vs cloud (on-premise costs more)
Custom development (bespoke features)
Training requirements (how many staff to train)

Example Pricing:

Small Government Agency (10-20 gov clients):

Price: R12,500/month
Includes: ENTERPRISE features + 24/7 support + quarterly reviews

Large Government Contractor (50+ gov clients):

Price: R20,000-R25,000/month
Includes: All GOVERNMENT features + on-premise option + dedicated implementation team

ROI Example (GOVERNMENT Tier - R12,500/month):

Cost: R12,500/month

Value:
- Replace enterprise marketing stack: R25,000/month
- POPIA + government compliance: R8,000/month (consultant fees)
- Security audits: R3,000/month (annual audit amortized)
- Dedicated account management: R10,000/month
- Time savings (government approval speed): 60 hours/month @ R600/hour = R36,000
TOTAL VALUE: R82,000/month

ROI: 556% (R69,500 net value per R12,500 spent)
Annual Savings: R834,000

When to Choose GOVERNMENT:

80%+ government clients
National/provincial government work (CONFIDENTIAL clearances)
Require government-specific compliance (PFMA, National Treasury reporting)
Need 24/7 support (campaigns often launch outside business hours)

💡 Pricing Decision Guide

Choose Your Tier:

START HERE: How many clients do you manage?

├─ 1-5 clients
│  └─ FREE tier (R0/month)
│
├─ 5-15 clients
│  ├─ Need API or A/B testing?
│  │  └─ YES → PROFESSIONAL (R7,500/month)
│  └─ NO → STARTER (R2,500/month)
│
├─ 15-50 clients
│  └─ PROFESSIONAL (R7,500/month) ⭐ MOST POPULAR
│
├─ 50+ clients
│  ├─ Need white-labeling or dedicated support?
│  │  └─ YES → ENTERPRISE (R15,000/month)
│  └─ NO → PROFESSIONAL (R7,500/month)
│
└─ 80%+ government clients
   └─ GOVERNMENT (custom pricing - typically R12,500-R25,000/month)

📊 Feature Comparison Matrix

Feature	FREE	STARTER	PROFESSIONAL	ENTERPRISE	GOVERNMENT
Clients	5	15	50	Unlimited	Unlimited
Team Members	3	8	25	Unlimited	Unlimited
Campaigns	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
POPIA Compliance	✅	✅	✅	✅	✅ Enhanced
Security Clearances	✅	✅	✅	✅	✅ Enhanced
Approval Workflows	Basic	Custom (basic)	Fully custom	Multi-org	Gov-specific
API Access	❌	❌	✅	✅ Unlimited	✅ Unlimited
A/B Testing	❌	❌	✅	✅ Advanced	✅ Advanced
White-Labeling	❌	❌	❌	✅	✅
Support SLA	48h	24h	12h	4h	Custom (2-4h)
Phone Support	❌	❌	❌	✅	✅ 24/7
Account Manager	❌	❌	❌	✅	✅ Dedicated
Storage	1GB	10GB	100GB	1TB	Custom
Uptime SLA	Best effort	Best effort	Best effort	99.9%	99.9%+

💰 Total Cost of Ownership (TCO) Comparison

3-Year TCO Analysis (Medium Agency - 25 clients):

Option 1: ThriveSend PROFESSIONAL

Year 1: R90,000 (R7,500 × 12)
Year 2: R90,000
Year 3: R90,000
TOTAL: R270,000

Option 2: Fragmented Tools (Current State)

CRM (Salesforce/HubSpot): R4,500/month × 36 = R162,000
Email Marketing (Mailchimp): R2,200/month × 36 = R79,200
Social Scheduler (Hootsuite): R1,800/month × 36 = R64,800
Analytics (Mixpanel): R800/month × 36 = R28,800
POPIA Consultant: R3,000/month × 36 = R108,000
Manual work (25 hours/month @ R500/hour): R12,500 × 36 = R450,000
TOTAL: R892,800

ThriveSend Savings: R622,800 over 3 years (70% cost reduction)

Option 3: Build In-House

Development (6-12 months): R2.5M
Infrastructure (3 years): R180k/year × 3 = R540k
Maintenance (3 years): R600k/year × 3 = R1.8M
TOTAL: R4.84M

ThriveSend Savings: R4.57M over 3 years (94% cost reduction)

🎯 ROI Calculator (Interactive)

Your Agency:

Current clients: [Enter number]
Monthly revenue per client (avg): [Enter amount]
Hours spent on manual marketing work/month: [Enter hours]
Hourly rate for your time: [Enter rate]

Estimated ThriveSend ROI:

Recommended Tier: [AUTO-CALCULATED based on client count]
Monthly Cost: [Tier pricing]

Monthly Value:
- Tool consolidation savings: [AUTO-CALCULATED]
- POPIA compliance: R3,000
- Time savings: [Hours × Rate]
TOTAL MONTHLY VALUE: [SUM]

Monthly ROI: [% return]
Annual ROI: [% return]
Payback Period: [Immediate / 1 month / 2 months]

Request Custom ROI Analysis:

Email: sales@thrivesend.co.za
Include: Client count, current tools, time spent on manual work
Receive: Custom ROI spreadsheet within 24 hours

🚀 Special Offers & Discounts

1. Annual Billing Discount: 17% OFF

Pay annually, get 2 months FREE
STARTER: R30,000 → R25,000 (save R5,000)
PROFESSIONAL: R90,000 → R75,000 (save R15,000)
ENTERPRISE: R180,000 → R150,000 (save R30,000)

2. Migration Credit: Up to R5,000

Switching from HubSpot/Salesforce/Mailchimp?
Get R5,000 migration credit (PROFESSIONAL tier)
We handle data migration (CSV import, API sync)

3. Non-Profit Discount: 30% OFF

Registered NPOs get 30% discount on all tiers
PROFESSIONAL: R7,500 → R5,250/month
Verify NPO status (PBO number required)

4. Referral Program: R2,500/Referral

Refer another agency, get R2,500 credit
Unlimited referrals (credit applied to your subscription)
Referred agency gets 1 month FREE (STARTER+)

📞 Next Steps

Ready to Start?

Option 1: Start FREE Trial (Recommended)

Sign up: https://app.thrivesend.co.za/signup
No credit card required
14 days to test PROFESSIONAL tier (full features)
Downgrade to FREE or upgrade to paid after trial

Option 2: Schedule Demo

Book 30-minute demo: https://thrivesend.co.za/demo
See platform in action
Get custom ROI analysis
Ask questions

Option 3: Talk to Sales

Email: sales@thrivesend.co.za
Phone: +27 (0)21 XXX XXXX
Request custom pricing (ENTERPRISE/GOVERNMENT tier)

❓ Pricing FAQs

Q: Can I change tiers later? A: Yes! Upgrade anytime (takes effect immediately). Downgrade at end of billing cycle (30-day notice).

Q: What happens if I exceed my client limit? A: You’ll receive an email notification when you hit 80% of limit. Add more clients by upgrading tier.

Q: Is there a setup fee? A: No setup fees for any tier. Implementation support included.

Q: Can I cancel anytime? A: Yes - 30-day notice required (except GOVERNMENT tier - custom terms).

Q: What payment methods do you accept? A: Credit card (Visa, Mastercard), debit order (EFT), invoice payment (ENTERPRISE+).

Q: Do you offer refunds? A: 30-day money-back guarantee (PROFESSIONAL+ tiers) - if not satisfied, full refund.

Q: Is my data safe if I cancel? A: Yes - export all data (CSV/JSON) before cancelling. Data retained for 90 days post-cancellation.

Start Your FREE Trial Today https://app.thrivesend.co.za/signup

ThriveSend B2B2G Pricing & Investment Options Version 1.0 | 12/11/2025 iSu Technologies (Pty) Ltd