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User Guide

Complete documentation for ThriveSend B2B2G end users


This user guide provides comprehensive documentation for all ThriveSend B2B2G users, including:

  • Service providers managing B2B2G marketing campaigns
  • Administrators setting up and configuring the platform
  • Team members with various roles (account managers, content creators, compliance officers)
  • Government and business clients accessing campaign information


ThriveSend B2B2G supports six distinct user roles:

  • Full platform access
  • Organization management
  • Billing and subscription management
  • User and permission management
  • Organization configuration
  • Client management
  • Team member management
  • Compliance oversight
  • Client relationship management
  • Campaign planning and oversight
  • Performance reporting
  • Client communication
  • Campaign content development
  • Asset creation and management
  • Content approval workflows
  • Template library access
  • POPIA compliance monitoring
  • Audit trail review
  • Data subject request handling
  • Security clearance verification
  • Analytics and reporting
  • Performance tracking
  • ROI analysis
  • Data visualization

ThriveSend enables service providers to manage both business and government clients from a single platform:

  • Business Clients: Fast-paced campaigns with flexible workflows
  • Government Clients: Compliance-heavy campaigns with strict approval processes
  • Complete Isolation: Each client’s data is completely segregated

Built-in South African data protection compliance:

  • ✅ Automatic audit logging
  • ✅ Consent management
  • ✅ SA data residency
  • ✅ Data subject rights (access, deletion, portability)
  • ✅ Retention policies
  • ✅ Breach detection and reporting

Learn more about compliance →

3-level security clearance system:

  • Basic: Public data, municipal campaigns
  • Enhanced: Confidential data, provincial campaigns
  • Confidential: Secret data, national campaigns

Live performance dashboards:

  • Campaign performance metrics
  • Sector breakdown (business vs government)
  • ROI tracking and attribution
  • Client portfolio analytics
  • Predictive insights

  1. Navigate to Clients section
  2. Click Add Client
  3. Select sector (Business or Government)
  4. Enter client details
  5. Assign security clearance (government clients)
  6. Save and activate
  1. Go to Campaigns section
  2. Click Create Campaign
  3. Select client
  4. Configure campaign details
  5. Add content and assets
  6. Set up approval workflow
  7. Launch campaign
  1. Open Analytics Dashboard
  2. Select date range
  3. Filter by client, sector, or campaign
  4. View performance metrics
  5. Export reports

Your central hub for:

  • Overview of active campaigns
  • Pending approvals
  • Performance highlights
  • Recent activity
  • Quick actions

Manage your client portfolio:

  • Add/edit clients
  • View client profiles
  • Track client campaigns
  • Monitor compliance status

Campaign management:

  • Create campaigns
  • Manage workflows
  • Track approvals
  • Monitor performance

Content library:

  • Upload assets
  • Manage templates
  • Version control
  • Content approval

Team collaboration:

  • Invite members
  • Assign roles
  • Track activity
  • Communication

Performance tracking:

  • Real-time metrics
  • Custom reports
  • Data export
  • Trend analysis

Platform configuration:

  • Organization profile
  • User preferences
  • Integration settings
  • Notification preferences

  • Always verify client sector classification
  • Assign appropriate security clearances
  • Keep client profiles up to date
  • Document all client communications
  • Use templates for consistency
  • Follow approval workflows strictly
  • Tag campaigns appropriately
  • Monitor compliance requirements
  • Review audit logs regularly
  • Respond to data subject requests promptly
  • Maintain security clearances
  • Document all compliance activities
  • Assign roles based on responsibilities
  • Use clear communication
  • Track approvals and changes
  • Regular team coordination



User Guide Version: 0.1.4 | Last Updated: January 26, 2026